Brewery Legetimus
Brewery Legitimus is a craft brewery located in New Hartford, CT directly across from the Farmington River. Following a rebrand we designed novel packaging system that highlights the iconic crown logo mark. The labels of Brewery Legitimus’ utilize a pennant-shaped cutout that directs the eye to the center of the artwork, while also giving it a unique shelf presence.
Brand Refresh
Packaging
Illustration
The System
The labels system is designed to work with any illustration style. This flexibility allows the client to easily collaborate with other breweries or illustrators now and into the future.
The Style
The illustration style we chose is uniquely devoid of traditional line drawing. Instead shapes and shadows are intentionally carved out of the background in order to create separation within a dichromatic illustration. The use of wildly illustrative labels sets the stage for compelling visual narratives that tell the story of each beer’s unique name.
Zohara
Text LinkThe White Bull
Text LinkValley Craft Ales
Text LinkUnion Kitchen
Text LinkTreva
Text LinkThe Strand
Text LinkSherkaan
Text LinkRAW*
Text LinkPho Vietnam
Text LinkOrigin Realty Advisors
Text LinkMecha Noodle Bar
Text LinkLaSource
Text LinkThe Highrailer
Text LinkGrana
Text LinkFairfield Cheese Co.
Text LinkDom's
Text LinkConcourse Park
Text LinkCasa Me
Text LinkThe Byline
Text LinkThe Brit
Text LinkBrewery Legetimus
Text LinkThe Blue Duck
Text LinkÀvert Brasserie
Text LinkAlvarium Roasting Co.
Text LinkAlici
Text LinkHave a project? Let's get to work!
Lorem ipsum dolor sit amet, consectetur adipiscing elit.