Food & Drink

Brewery Legetimus

Brewery Legitimus is a craft brewery located in New Hartford, CT directly across from the Farmington River. Following a rebrand we designed novel packaging system that highlights the iconic crown logo mark. The labels of Brewery Legitimus’ utilize a pennant-shaped cutout that directs the eye to the center of the artwork, while also giving it a unique shelf presence.

Brand Refresh

Packaging

Illustration

The System

The labels system is designed to work with any illustration style. This flexibility allows the client to easily collaborate with other breweries or illustrators now and into the future.

The Style

The illustration style we chose is uniquely devoid of traditional line drawing. Instead shapes and shadows are intentionally carved out of the background in order to create separation within a dichromatic illustration. The use of wildly illustrative labels sets the stage for compelling visual narratives that tell the story of each beer’s unique name.

Zohara

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The White Bull

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Valley Craft Ales

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Union Kitchen

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The Strand

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Sherkaan

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Pho Vietnam

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Origin Realty Advisors

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Mecha Noodle Bar

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LaSource

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The Highrailer

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Fairfield Cheese Co.

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Concourse Park

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Casa Me

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The Byline

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The Brit

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Brewery Legetimus

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The Blue Duck

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Àvert Brasserie

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Alvarium Roasting Co.

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