Restaurant

RAW*

RAW* “defaces” the traditional, stuffy oyster experience by reimagining raw bars into something more daring. By juxtaposing the beauty of oysters and the alternative nature of underground night clubs, RAW* is equal parts fancy and edgy, making the next place to be for seafood.

Brand Identity

Illustration

Website Design

An Icon

The brand icon, the asterisk, is generally used on restaurant menus to denote the Consuming Raw Food warning. An asterisk is a beautiful shape but when interjected into a word it makes that word look censored, suggestive, and a little inappropriate.

Attitude

The asterisk is pretty but also adds edge and attitude. Coupled with dripping paint and images of the sea God, Poseidon, the visual direction for RAW* is daring, wet, and… raw.

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