RAW*
RAW* “defaces” the traditional, stuffy oyster experience by reimagining raw bars into something more daring. By juxtaposing the beauty of oysters and the alternative nature of underground night clubs, RAW* is equal parts fancy and edgy, making the next place to be for seafood.
Brand Identity
Illustration
Website Design
An Icon
The brand icon, the asterisk, is generally used on restaurant menus to denote the Consuming Raw Food warning. An asterisk is a beautiful shape but when interjected into a word it makes that word look censored, suggestive, and a little inappropriate.
Attitude
The asterisk is pretty but also adds edge and attitude. Coupled with dripping paint and images of the sea God, Poseidon, the visual direction for RAW* is daring, wet, and… raw.
Zohara
Text LinkThe White Bull
Text LinkValley Craft Ales
Text LinkUnion Kitchen
Text LinkTreva
Text LinkThe Strand
Text LinkSherkaan
Text LinkRAW*
Text LinkPho Vietnam
Text LinkOrigin Realty Advisors
Text LinkMecha Noodle Bar
Text LinkLaSource
Text LinkThe Highrailer
Text LinkGrana
Text LinkFairfield Cheese Co.
Text LinkDom's
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Text LinkCasa Me
Text LinkThe Byline
Text LinkThe Brit
Text LinkBrewery Legetimus
Text LinkThe Blue Duck
Text LinkÀvert Brasserie
Text LinkAlvarium Roasting Co.
Text LinkAlici
Text LinkHave a project? Let's get to work!
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