Valley Craft Ales
Valley Craft Ales is a Southern Vermont base Brewery located in the Wilmington river valley. During our brand discovery phase, we felt strongly about 4 distinct visual concept for the client. From playful and witty, to wholesome and authentic, our mood boards captured 4 unique takes on the brand direction.
Brand Identity
Illustration
Packaging
The Look
The direction selected featured a marriage between modern Scandinavian design and classic Vermont imagery. Valley Craft Ales gives a simple yet playful feeling while playing homage to the brand’s roots.
Inspired
The Scandinavian inspired design focuses on functionality without compromising beauty. It is unexpected yet effective. It creates a breathless, easy-to-look-at brand full of meaning and comfort, pulling you in with its distinct typographic and iconography style.
Unexpected
Its minimalist approach is unexpected yet effective. It creates a breathless, easy-to-look-at brand full of meaning and comfort, pulling you in with its distinct typographic and iconography style. The matte finishes and bright colors make it stand out in a sea of sameness.
Zohara
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