Food & Drink

Dom's

Dom's Coffee was a successful European-style coffee shop in Farmington Valley that wanted to expand by adding a creamery and cheese shop, but they needed a cohesive, recognizable brand to bring it all together. They wanted their brand to reflect a minimalist, modern, European, clean look.

Brand Identity

Packaging

The Challenge

The challenge in this project was creating a strong wordmark that unified the concept as they expanded into their sub-brands. The result was an ultra-condensed modern serif with sharp, angled embellishments. Exciting colors are use to differentiate the sub-brands paired with mono-line iconography.

The Solution

When launching the creamery, we were tasking with designing a single pint container with a flexible label system. Our solution was a system that marries practicality with personality. Utilizing a high-contrast black container, we created a labeling system that could adapt to the ever-changing landscape of flavors. By using clear labels for the flavors, Dom's was able to print product labels in house based on their needs in real time.

Dom's

Brand Identity

Packaging

The Challenge

The Solution

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