The Need

When Mecha came to Box 8, they had one location, a well-established brand, and big dreams of expansion. But in order to grow, they felt as though they needed a stronger, modern brand that would easily translate across numerous locations. Honoring the fact that the Mecha menu is a blend of several different Asian influences, we were careful not to draw our inspiration from one particular source. Instead, we created an identity entirely their own. Since working with us, Mecha has found great success in opening 10 total locations with the goal of expanding even further.